
Fitness & lifestyle brand
The 500 Horses
A high-energy training brand with a strong identity living entirely on social. The site had to hit as hard as the brand does and then give people something to join.
Each project below is a live site. Open them on your phone — that's where your customers will see them. Every case study covers the problem, what I did about it, and what changed.

Fitness & lifestyle brand
A high-energy training brand with a strong identity living entirely on social. The site had to hit as hard as the brand does and then give people something to join.

Practice-area legal site
Visitors reach this kind of site during the worst week of their year. The design had to establish trust and produce a phone call in seconds, on a phone, with no friction.

Single-topic service site
One very specific service, competing against broad sites with far more authority. The strategy was focus: be the most complete answer to one narrow question.

Premium local brand
An affluent coastal audience with high expectations. Anything loud would have read as cheap, so the whole design leans on restraint.
Whatever industry you're in, the process is the same: understand the customer, build the structure, then design something worth trusting.
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