Typical timelines
Assuming content and feedback arrive on schedule:
- Landing page: 2–5 days
- Five-page starter site: 2–3 weeks
- Full multi-page website: 4–6 weeks
- Redesign, per page: 1–2 weeks
- SEO structure work on an existing page: 3–5 business days
What happens week by week on a starter site
Week one is discovery, page mapping, and the design direction. Week two is the build, with a live review link. Week three is revisions, launch checks, and handoff. Nothing is hidden until the end — you see real pages early.
What causes almost every delay
Content. Photos, service descriptions, staff bios, licensing details, and testimonials sit on someone's phone or in a drawer. Design finishes and the project waits.
The fix is simple: gather everything before the build week, even in rough form. I'll shape rough notes into copy; I can't invent your service list.
Can it be faster?
Yes. When the content is already in hand and the deadline is real — an event, a campaign launch, a funding announcement — the timeline can be compressed. It depends on current workload and scope.
What happens after launch
Two weeks of small tweaks are included, because the things you want changed usually surface once the site is live and real people start using it.
Related services