The short answer
For a small business in 2026, expect $1,200 for a single high-quality landing page, $2,400 and up for a five-page starter site, and $5,000 and up for a full multi-page website with deeper strategy and content work.
Below roughly $800, you are almost always buying a template with your logo dropped in. That can be fine for a placeholder. It is rarely fine when a customer is comparing you to a competitor.
What actually drives the price
Four things move a quote more than anything else:
- Number of pages that need real thought — not duplicated ones
- Whether the copy already exists, or has to be shaped from scratch
- How much search strategy is included: keyword mapping, schema, internal linking
- Integrations — booking, payments, memberships, multi-location content
What a $1,200 landing page includes
One page, one conversion goal, custom designed and built mobile-first, with conversion tracking wired in. This is the right choice when you're running ads or launching one specific offer and don't need a full site yet.
What a $2,400 starter site includes
Roughly five pages — home, services, about, proof, contact — with a custom design system, on-page SEO, forms, analytics, and a handoff walkthrough so you can edit text yourself.
This is the most common choice for trades, restaurants, studios, and consultants who need one credible, findable site.
What $5,000+ buys you
Multi-page architecture built around search demand: individual service pages, location pages where relevant, case studies, and a resources section. More strategy, more copy, more pages that can each rank on their own.
Costs people forget to budget for
Beyond design and build, plan for:
- Domain: roughly $15–25 per year
- Hosting: $0 on modern platforms up to ~$30 per month
- Photography: often the highest-leverage money you can spend
- Ongoing edits: hourly care rather than a locked retainer
How to compare two quotes fairly
Ask both people the same three questions: is the design custom or a template, is on-page SEO included or extra, and who owns the domain and hosting accounts at the end. The answers usually explain the entire price gap.